Comments on: The First Rule of Orange Underground Is… http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/ An absurd look at the world of food Sat, 7 Nov 2009 00:10:15 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: M http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/comment-page-1/#comment-19179 M Mon, 28 Sep 2009 22:56:04 +0000 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/#comment-19179 YOU ALL NEED TO LIGHTEN UP! It's a joke, it's hillarious, it's a cartoon! Get a life nerds. YOU ALL NEED TO LIGHTEN UP! It’s a joke, it’s hillarious, it’s a cartoon! Get a life nerds.

]]> By: Shaping Youth » McDavid: Digital Ditty Mocking Junk Food Fare http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/comment-page-1/#comment-17699 Shaping Youth » McDavid: Digital Ditty Mocking Junk Food Fare Sun, 14 Jun 2009 00:11:50 +0000 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/#comment-17699 <!--%kramer-ref-pre%-->[...] ol’ Chester Cheetah…part of the elaborate ‘orange underground’…(my, my, how did I miss that campaign?) Anyway, kids get a wake up call finding those nasty [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] ol’ Chester Cheetah…part of the elaborate ‘orange underground’…(my, my, how did I miss that campaign?) Anyway, kids get a wake up call finding those nasty [...]

]]> By: Hew Manity Winz http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/comment-page-1/#comment-16973 Hew Manity Winz Sat, 25 Apr 2009 01:26:51 +0000 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/#comment-16973 And Cheetos used a commercial to diss the Peace Tower in Greenland in tribute to John Lennon, too. http://www.imaginepeace.com/IPT01.html The Cheetos ad used a slogan like 'taller than a rocker's ego...' The ad agency working for Cheetos is obviously run by USG spooks trying to bury the peacenik views of one of the Beatles , John Lennon. F-YOU, spooks. You suck and so does your toxic snack food which will probably be banned as carcinogenic in a few years. And Cheetos used a commercial to diss the Peace Tower in Greenland in tribute to John Lennon, too.

http://www.imaginepeace.com/IPT01.html

The Cheetos ad used a slogan like ‘taller than a rocker’s ego…’

The ad agency working for Cheetos is obviously run by USG spooks trying to bury the peacenik views of one of the Beatles , John Lennon.

F-YOU, spooks.
You suck and so does your toxic snack food which will probably be banned as carcinogenic in a few years.

]]> By: Cheeto1 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/comment-page-1/#comment-12213 Cheeto1 Sat, 14 Mar 2009 05:57:02 +0000 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/#comment-12213 lol lol

]]> By: ART IN HEART DOT ORG :: View topic - Chester Cheetah http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/comment-page-1/#comment-12201 ART IN HEART DOT ORG :: View topic - Chester Cheetah Fri, 13 Mar 2009 16:50:07 +0000 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/#comment-12201 <!--%kramer-ref-pre%-->[...] love marketing. They are doing a great job. http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/_________________<object width="425" height="344"><param name="movie" [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] love marketing. They are doing a great job. http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/_________________&lt;object width=”425″ height=”344″><param name=”movie” [...]

]]> By: Cheetos chester cheetah merchandise - Dogpile Web Search http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/comment-page-1/#comment-8803 Cheetos chester cheetah merchandise - Dogpile Web Search Sat, 29 Nov 2008 16:58:55 +0000 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/#comment-8803 <!--%kramer-ref-pre%-->[...] www.dailyillini.com/news/2008/09/26/OpinionColumns... • Found on Google, Windows Live The First Rule of Cheetos Orange Underground Is... | So Good Cheetos strange new marketing campaign encourages ... may have finally caught on to the fact that [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] http://www.dailyillini.com/news/2008/09/26/OpinionColumns... • Found on Google, Windows Live The First Rule of Cheetos Orange Underground Is… | So Good Cheetos strange new marketing campaign encourages … may have finally caught on to the fact that [...]

]]> By: Tynan on Technology (beta) » Blog Archive » Lame and Lamer: 10 Dumbest Viral Marketing Campaigns http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/comment-page-1/#comment-5880 Tynan on Technology (beta) » Blog Archive » Lame and Lamer: 10 Dumbest Viral Marketing Campaigns Thu, 14 Aug 2008 19:07:48 +0000 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/#comment-5880 [...] The video of a teenager wandering through a supermarket with Cheetos stuck up his nose. That’s one RAoC we didn’t need to [...] [...] The video of a teenager wandering through a supermarket with Cheetos stuck up his nose. That’s one RAoC we didn’t need to [...]

]]> By: "In good fun"? http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/comment-page-1/#comment-3560 "In good fun"? Sun, 01 Jun 2008 10:52:15 +0000 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/#comment-3560 One poster writes that it seems to be aimed at 30 something males. By that time of life, he should be starting a career and family, not acting like a frat boy, his college years should be far behind him, and I don't think this commercial speaks to anyone older than 25. Anyone I know who is over 30 and still behaves that way doesn't have a job, and spends half his time in jail. I have seen 3 commercials aired in my area, and the female characters outnumber males 2 to 1. The dryer commercial shows a female who is inconsiderate and vengeful, maybe she's on her period or something? What kind of an image is that to present to women? In the airplane commercial, if the roles had been reversed, and the white male passenger stuck cheetos up the nose of the black female passenger, that ad would have been pulled in a heart beat as being blatantly racist. It is still somewhat racist as it is, after all the sacrifices made in the civil rights movement to promote better education and opportunities for black people, it displays a stereotype that black people have no better way to cope, and no better resources within themselves than to cause physical harm to someone who is bothering them, but of course we are supposed to understand that because she is black, and female, then she is one of the downtrodden masses "sticking it to the man". After all, they are obviously both middle management type business travelers, about the same level in their given companies, but she probably makes way less than he does, and will probably hit the glass ceiling while he gets promoted, so we should excuse that behavior, right? Both of those commercials have nothing to do with 30 ish males, and set women's rights and civil rights movements back. In the 3rd commercial, an entry level employee goes around destroying the cubicle of someone higher on the food chain, may seem funny until the higher ups follow the cheese trail and fire him, I suppose.... One poster writes that it seems to be aimed at 30 something males. By that time of life, he should be starting a career and family, not acting like a frat boy, his college years should be far behind him, and I don’t think this commercial speaks to anyone older than 25. Anyone I know who is over 30 and still behaves that way doesn’t have a job, and spends half his time in jail. I have seen 3 commercials aired in my area, and the female characters outnumber males 2 to 1. The dryer commercial shows a female who is inconsiderate and vengeful, maybe she’s on her period or something? What kind of an image is that to present to women? In the airplane commercial, if the roles had been reversed, and the white male passenger stuck cheetos up the nose of the black female passenger, that ad would have been pulled in a heart beat as being blatantly racist. It is still somewhat racist as it is, after all the sacrifices made in the civil rights movement to promote better education and opportunities for black people, it displays a stereotype that black people have no better way to cope, and no better resources within themselves than to cause physical harm to someone who is bothering them, but of course we are supposed to understand that because she is black, and female, then she is one of the downtrodden masses “sticking it to the man”. After all, they are obviously both middle management type business travelers, about the same level in their given companies, but she probably makes way less than he does, and will probably hit the glass ceiling while he gets promoted, so we should excuse that behavior, right? Both of those commercials have nothing to do with 30 ish males, and set women’s rights and civil rights movements back. In the 3rd commercial, an entry level employee goes around destroying the cubicle of someone higher on the food chain, may seem funny until the higher ups follow the cheese trail and fire him, I suppose….

]]> By: So Good Blog/News Round-Up 5/29/08 | So Good http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/comment-page-1/#comment-3455 So Good Blog/News Round-Up 5/29/08 | So Good Thu, 29 May 2008 23:27:40 +0000 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/#comment-3455 [...] writing at Adage, argues that Cheetos Orange Underground campaign (previously covered by So Good HERE and HERE) is [...] [...] writing at Adage, argues that Cheetos Orange Underground campaign (previously covered by So Good HERE and HERE) is [...]

]]> By: Shaping Youth » McDavid: Digital Ditty Mocking Junk Food Fare http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/comment-page-1/#comment-3166 Shaping Youth » McDavid: Digital Ditty Mocking Junk Food Fare Fri, 23 May 2008 00:31:00 +0000 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/#comment-3166 [...] ol’ Chester Cheetah…part of the elaborate ‘orange underground’…(my, my, how did I miss that campaign?) Anyway, kids get a wake up call finding those nasty [...] [...] ol’ Chester Cheetah…part of the elaborate ‘orange underground’…(my, my, how did I miss that campaign?) Anyway, kids get a wake up call finding those nasty [...]

]]> By: Customer #34569 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/comment-page-1/#comment-2962 Customer #34569 Tue, 13 May 2008 03:20:36 +0000 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/#comment-2962 Man I hate these ads that try to make being a dick look cool. Man I hate these ads that try to make being a dick look cool.

]]> By: Counter Revolution http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/comment-page-1/#comment-2781 Counter Revolution Tue, 06 May 2008 20:23:01 +0000 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/#comment-2781 Frito-Lay P.O. Box 660634 Dallas, TX 75266-0634 Ok, so what does Frito-Lay really want out of this? They want to sell Cheetos, and they want to know if their advertising is effective enough to incite a riot. Ok, so buy one, and only one small bag of Cheetos. And a box of envelopes, and a book of stamps. And a pair of gloves. Put one, and only one Cheeto in each envelope. Seal the envelope, use a mallet to smash the Cheeto within, (baked would smash easier than fried) and anonymously send out one each day to the above address, (which came from Frito-Lay's website) from a public mail box. Continue until you have reached the end of your bag of Cheetos, or until the campaign ends, whichever comes first. The way that they have presented RAoC's to the public, this stunt fits all the parameters of their definitions of what constitutes an RAoC. If everyone who thinks the "pranks" portrayed in the commercials and on you tube are mean, creepy, and amount to bullying others were to send the cheesmail back to confront them, it will be an RAoC *they* will remember for years to come. Since Frito-lay thinks doing mean things to others and taking up people's time and money to clean up after these so called RAoC's is funny, they ought to get a *really* good laugh about it in the Frito-lay mailroom if they have to hire extra people to sort out the cheesmail from legitimate business mail, not to mention to sort out the mess when it all attracts bugs and stuff. The Orange Underground is not "sticking it to the man" the Orange Underground is a direct representative of "The Man", and "The Man" wants to know how far he can go before we all stand up and say enough is enough. There has been a trend in advertising in general lately that is truly creepy, and sends an awful message about Americans, if we want it to end, we have to band together and tell them so. You have your orders. The counter revolution is begun. But of course, I am only joking, all in good fun, right? Just as they think they apparently are :) You can also use the address to send a simple letter complaining to them about it, after all. Frito-Lay
P.O. Box 660634
Dallas, TX 75266-0634

Ok, so what does Frito-Lay really want out of this?
They want to sell Cheetos, and they want to know if their advertising is effective enough to incite a riot. Ok, so buy one, and only one small bag of Cheetos. And a box of envelopes, and a book of stamps. And a pair of gloves.
Put one, and only one Cheeto in each envelope. Seal the envelope, use a mallet to smash the Cheeto within, (baked would smash easier than fried) and anonymously send out one each day to the above address, (which came from Frito-Lay’s website) from a public mail box. Continue until you have reached the end of your bag of Cheetos, or until the campaign ends, whichever comes first. The way that they have presented RAoC’s to the public, this stunt fits all the parameters of their definitions of what constitutes an RAoC. If everyone who thinks the “pranks” portrayed in the commercials and on you tube are mean, creepy, and amount to bullying others were to send the cheesmail back to confront them, it will be an RAoC *they* will remember for years to come. Since Frito-lay thinks doing mean things to others and taking up people’s time and money to clean up after these so called RAoC’s is funny, they ought to get a *really* good laugh about it in the Frito-lay mailroom if they have to hire extra people to sort out the cheesmail from legitimate business mail, not to mention to sort out the mess when it all attracts bugs and stuff. The Orange Underground is not “sticking it to the man” the Orange Underground is a direct representative of “The Man”, and “The Man” wants to know how far he can go before we all stand up and say enough is enough. There has been a trend in advertising in general lately that is truly creepy, and sends an awful message about Americans, if we want it to end, we have to band together and tell them so.
You have your orders.
The counter revolution is begun.

But of course, I am only joking, all in good fun, right? Just as they think they apparently are :) You can also use the address to send a simple letter complaining to them about it, after all.

]]> By: Pointless and unoriginal advertising...once again http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/comment-page-1/#comment-2578 Pointless and unoriginal advertising...once again Thu, 01 May 2008 07:51:40 +0000 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/#comment-2578 #1 Chester is my childhood friend. We have had luch together, soiled our clothes together and he has made my sandwiches taste GREAT. #2 Upon entering the "website" I was instantly confused. Will this make me more familiar with a product I am already loyal to? Or will this just help a creative director's media planner get praise based on the visits per page? And finally, #3 The ad is not fun but weird as hell... #1 Chester is my childhood friend. We have had luch together, soiled our clothes together and he has made my sandwiches taste GREAT.

#2 Upon entering the “website” I was instantly confused. Will this make me more familiar with a product I am already loyal to? Or will this just help a creative director’s media planner get praise based on the visits per page?

And finally, #3 The ad is not fun but weird as hell…

]]> By: catcookie http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/comment-page-1/#comment-2569 catcookie Wed, 30 Apr 2008 19:30:15 +0000 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/#comment-2569 I don't like that ads at all. they aren't funny and if it were me, I'd have punched her in the jaw for ruining my laundry. The others(on the airplane and the one with the bonzi tree) aren't funny either. I don’t like that ads at all. they aren’t funny and if it were me, I’d have punched her in the jaw
for ruining my laundry.
The others(on the airplane and the one with the bonzi tree) aren’t funny either.

]]> By: Attentio Blog » Blog Archive » Selling a state http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/comment-page-1/#comment-2334 Attentio Blog » Blog Archive » Selling a state Fri, 04 Apr 2008 12:23:58 +0000 http://www.sogoodblog.com/2008/01/23/the-first-rule-of-orange-underground-is/#comment-2334 [...] clients–I’ve set up projects to follow campaigns featured in the online news, like the Cheetos Underground ad campaign and Nissan’s viral video campaigns, also linked to NBC’s [...] [...] clients–I’ve set up projects to follow campaigns featured in the online news, like the Cheetos Underground ad campaign and Nissan’s viral video campaigns, also linked to NBC’s [...]

]]>