January 2, 2008 | So Good
So Good So Good Blog

“McDonald’s in the Snack Wrap Era”

by · January 2nd, 2008 · 3 Comments

That’s the name of a recent column by the ever-thoughtful George Will. But first, a few facts from the column that I found interesting: – In 2007 the company had revenues of $23 billion – Breakfast now accounts for 25% of McDonald’s business – 35% of McDonalds are now open 24-hours a day – McDonald’s [...]

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Tags: Fast Food

Kraft Happy Sandwich Update: Still Hawking Porn

by · January 2nd, 2008 · 2 Comments

Nine days ago I noted that the winning video for Kraft’s Happy Sandwich campaign featured a sandwich looking at his genitals. The damage on that front is done, as the choice of a video winner has already been named. But in my post, I also noted some negligence in overseeing the MySpace video, which displayed [...]

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Tags: Cheese · Marketing

Batter Blaster Confirms You are Lazy

by · January 2nd, 2008 · 3 Comments

Heard of Batter Blaster? It’s the latest product of convenience for America’s time strapped consumer. It’s pancake and waffle batter…in a can. No more messy prep work or clean-up when you want pancakes, just blast some batter right into the pan! While I admire the ingenuity behind the idea, this CANNOT be a cost effective [...]

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Tags: Bizarre · Cooking · YouTube

So Good Blog/News Round-Up 1/2/08

by · January 2nd, 2008 · No Comments

So Good colleague Erin Zimmer reviews the hamburger, served on a Challuh bun, at Eric Ripert’s new DC restaurant, West End Bistro. Candy Addict reviews Snickers Nut ‘n Butter Crunch. Endless Simmer does my post about Paris Hilton’s champagne in a can one better – by taste testing Sofia Coppola’s champagne in a can. Fast [...]

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Tags: News