Comments on: Analysis of the Whopper Freakout Campaign http://www.sogoodblog.com/2008/01/11/analysis-of-the-whopper-freakout-campaign/ An absurd look at the world of food Fri, 10 Feb 2012 14:28:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: icmr http://www.sogoodblog.com/2008/01/11/analysis-of-the-whopper-freakout-campaign/comment-page-1/#comment-21012 icmr Tue, 02 Mar 2010 12:06:23 +0000 http://www.sogoodblog.com/2008/01/11/full-analysis-of-the-whopper-freakout-campaign/#comment-21012 Read More about Burger King's 'Whopper Freakout' http://www.icmrindia.org/casestudies/catalogue/Marketing/MKTG239.htm Read More about Burger King’s ‘Whopper Freakout’

http://www.icmrindia.org/casestudies/catalogue/Marketing/MKTG239.htm

]]> By: Analysis of the Whopper Freakout Campaign - Burger King, Media http://www.sogoodblog.com/2008/01/11/analysis-of-the-whopper-freakout-campaign/comment-page-1/#comment-20722 Analysis of the Whopper Freakout Campaign - Burger King, Media Sat, 06 Feb 2010 10:12:09 +0000 http://www.sogoodblog.com/2008/01/11/full-analysis-of-the-whopper-freakout-campaign/#comment-20722 <!--%kramer-ref-pre%-->[...] King vote downundo vote up flag sogoodblog.com - 10 days ago Analysis of the Whopper Freakout Campaign — Analysis of the Whopper Freakout Campaign… I was very intrigued by the viral Whopper [...]<!--%kramer-ref-post%--> [...] King vote downundo vote up flag sogoodblog.com – 10 days ago Analysis of the Whopper Freakout Campaign — Analysis of the Whopper Freakout Campaign… I was very intrigued by the viral Whopper [...]

]]> By: AdVerve - Episode 16 - Life After Social Media Snake Oil | make the logo bigger http://www.sogoodblog.com/2008/01/11/analysis-of-the-whopper-freakout-campaign/comment-page-1/#comment-20581 AdVerve - Episode 16 - Life After Social Media Snake Oil | make the logo bigger Fri, 29 Jan 2010 17:43:46 +0000 http://www.sogoodblog.com/2008/01/11/full-analysis-of-the-whopper-freakout-campaign/#comment-20581 <!--%kramer-ref-pre%-->[...] that shit1:17:28 – 9. That’s a wrapLinkage:Walmart’s Clown spot.Whopper Freakout breakdown.Intelevision.Chevy Volt iPhone app.Philips Carousel.Send questions, comments or requests for [...]<!--%kramer-ref-post%--> [...] that shit1:17:28 – 9. That’s a wrapLinkage:Walmart’s Clown spot.Whopper Freakout breakdown.Intelevision.Chevy Volt iPhone app.Philips Carousel.Send questions, comments or requests for [...]

]]> By: rob the bear http://www.sogoodblog.com/2008/01/11/analysis-of-the-whopper-freakout-campaign/comment-page-1/#comment-17354 rob the bear Wed, 20 May 2009 01:21:16 +0000 http://www.sogoodblog.com/2008/01/11/full-analysis-of-the-whopper-freakout-campaign/#comment-17354 Keep it up Eick! Keep it up Eick!

]]> By: Whopper Virgins: Spare Me Your Outrage | So Good http://www.sogoodblog.com/2008/01/11/analysis-of-the-whopper-freakout-campaign/comment-page-1/#comment-8900 Whopper Virgins: Spare Me Your Outrage | So Good Thu, 04 Dec 2008 23:39:38 +0000 http://www.sogoodblog.com/2008/01/11/full-analysis-of-the-whopper-freakout-campaign/#comment-8900 [...] a return to the “real life reactions” concept that worked so well for them with the highly succesful Whopper Freakout campaign, which I praised as “genius” when it was first [...] [...] a return to the “real life reactions” concept that worked so well for them with the highly succesful Whopper Freakout campaign, which I praised as “genius” when it was first [...]

]]> By: Charlie http://www.sogoodblog.com/2008/01/11/analysis-of-the-whopper-freakout-campaign/comment-page-1/#comment-6803 Charlie Wed, 01 Oct 2008 19:30:38 +0000 http://www.sogoodblog.com/2008/01/11/full-analysis-of-the-whopper-freakout-campaign/#comment-6803 Thanks for the great analysis. I chose this campaign for my advertising class to analyze and found this article. It really helped having actual data from the ad agency! Thanks for the great analysis. I chose this campaign for my advertising class to analyze and found this article. It really helped having actual data from the ad agency!

]]> By: gromain http://www.sogoodblog.com/2008/01/11/analysis-of-the-whopper-freakout-campaign/comment-page-1/#comment-2988 gromain Wed, 14 May 2008 10:22:06 +0000 http://www.sogoodblog.com/2008/01/11/full-analysis-of-the-whopper-freakout-campaign/#comment-2988 hey ! thx for the great post :) the sales data are now available as Dylan was saying seems like it did actually worked hey ! thx for the great post :)
the sales data are now available as Dylan was saying
seems like it did actually worked

]]> By: Dylan http://www.sogoodblog.com/2008/01/11/analysis-of-the-whopper-freakout-campaign/comment-page-1/#comment-2076 Dylan Sun, 16 Mar 2008 17:59:07 +0000 http://www.sogoodblog.com/2008/01/11/full-analysis-of-the-whopper-freakout-campaign/#comment-2076 Just so you know, the second fiscal quarter sales of the whopper sandwich is up 29%. BK is of course being very modest and attributing some of the increase to their sponge bob promotions, but the dates of the spike suggest that their campaign has been much more effective than they had possibly initially thought. On a side note, I've been writing a case study analysis of this marketing campaign and found your article and research extremly helpful. Thanks for the hard work! Just so you know, the second fiscal quarter sales of the whopper sandwich is up 29%. BK is of course being very modest and attributing some of the increase to their sponge bob promotions, but the dates of the spike suggest that their campaign has been much more effective than they had possibly initially thought.

On a side note, I’ve been writing a case study analysis of this marketing campaign and found your article and research extremly helpful. Thanks for the hard work!

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]]> By: So Good Blog/News Round-Up 2/9/08 | So Good http://www.sogoodblog.com/2008/01/11/analysis-of-the-whopper-freakout-campaign/comment-page-1/#comment-1542 So Good Blog/News Round-Up 2/9/08 | So Good Sat, 09 Feb 2008 19:33:36 +0000 http://www.sogoodblog.com/2008/01/11/full-analysis-of-the-whopper-freakout-campaign/#comment-1542 [...] Wall Street Journal notes the success of Whopper Freakout, confirming what I’ve previously written on this [...] [...] Wall Street Journal notes the success of Whopper Freakout, confirming what I’ve previously written on this [...]

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