Comments on: The Whopper Freakout = Genius

By: ConAgra Serves Foodie Bloggers Frozen Lasagna, Bloggers Shockingly Get Pissed | So Good

Thu, 08 Sep 2011 12:31:56 +0000

[...] of this was to create some hidden camera TV commercials like those that have been so successful for Burger King, Pizza Hut [...]

By: PSA Example | BASIC MULTIMEDIA STORYTELLING

PSA Example | BASIC MULTIMEDIA STORYTELLING — Wed, 01 Sep 2010 14:04:13 +0000

[...] The Whopper Freakout = Genius Tags: ad, movie, psa, web-campaign [...]

By: Whopper Freakout : EveryJoe - Sports News – Tech Reviews – Entertainment – Life Tips for EveryJoe

Tue, 22 Dec 2009 14:12:32 +0000

[...] the customers and recording their Whopper Freakout. According to the comment on this post from the So Good blog, they were offering $10 vouchers if the customers signed release forms to appear in the film. At [...]

By: Whopper Virgins: Spare Me Your Outrage | So Good

Whopper Virgins: Spare Me Your Outrage | So Good — Fri, 05 Dec 2008 00:10:29 +0000

[...] so well for them with the highly succesful Whopper Freakout campaign, which I praised as “genius” when it was first [...]

By: Courtney

Courtney — Sun, 20 Jul 2008 05:52:49 +0000

Everyone needs to chill out.
This commercial, was, in my opinion, Genius. You can tell that the customers were in good humor about it after they were told it was a joke.. I mean, honestly, do you really think there are people lying at home with there knees drawn up to their chin rocking back in forth thinking “I…need…whopper…” No. They found out it was a joke and laughed. It was funny! Even if some of the employee’s were actors, they never said the employee’s were real.. they said the customers were. Not alot of people have an amazing acting ability. This commerical made me laugh and actually made me start wanting to go to burger king all the time instead of McDonalds or A&W Cause’ It makes me think they all have a good sense of humor and All in all, it was a brilliant marketing campaign… just the other day one of my friends said He had to go to burger king, (Which is a 30 minute drive from where he lives,) Just because he was craving a whopper for the commercial.
Brilliant! Good job BK!

By: SilentMusic

SilentMusic — Wed, 16 Jul 2008 20:52:32 +0000

I sure pity the employees who had to go through all that, as if they already don’t get dumped on enough, and for minimum wage.

By: S72

S72 — Fri, 11 Jul 2008 20:24:30 +0000

Eick,
Thanks for starting the dialogue on this one. I also work in PR and marketing and find all the reactions fascinating!
Were the staff actors? I said yes from the first few seconds of the clips. Was the tape edited for best effect – of course!
Let’s remember, this is entertainment! (my personal fav moment is when they offer the customer an autographed photo of the Whopper – hysterical) It’s a commercial, not a scientific study that hoped to prove the Whopper was the best burger on the face of the earth.
Love it or hate it, we have a saying … any PR is good PR!

By: 2007-12-12 « Fun Links Daily

2007-12-12 « Fun Links Daily — Thu, 26 Jun 2008 12:18:06 +0000

[...] The Whopper Freakout = Genius tags: fun, links, daily, odd, weird, funny, humor, comedy, interesting [...]

By: marketing big macs

marketing big macs — Thu, 05 Jun 2008 02:52:57 +0000

[...] react when they are told the Whopper has been permanently discontinued, as well as how customers reahttp://www.sogoodblog.com/2007/12/10/the-whopper-freakout-genius/Investor&39s Business Daily: The Art Of Making A Big Mac Go GreenMay 9, 2008 … Investor&39s [...]

By: Fake Restaurant is the New Whopper Freakout | So Good

Fake Restaurant is the New Whopper Freakout | So Good — Thu, 22 May 2008 19:51:31 +0000

[...] tactic in fast food marketing campaigns. First it was the fake discontinuing of the Whopper for Whopper Freakout. Then it was passing your pasta off as high-end pasta from an Italian restaurant for Pizza [...]