Comments on: Happy Sandwich: Is Kraft VP of Marketing Talking Up Kraft Singles on So Good?

By: Gary R.

Gary R. — Sun, 19 Jul 2009 00:15:40 +0000

Wow, what visceral comments directed to someone who works at a food company from Shatraw. I just clicked on Shatraw’s name and it took me to an online gambling site?

Who is the bigger devil processed cheese or online gambling?

I try to limit all processed foods in my diet, but I thank god I don’t have to spend the majority of my day making every bit of food I eat from raw ingredients.

By: Gary R.

Gary R. — Sun, 19 Jul 2009 00:06:44 +0000

I just watched a discovery channel program on cheese making. They explained that the “processed cheeses” are made beginning with big blocks of cheddar and other cheeses. Then whey, a liquid byproduct of cheese making, is added back with salt and other ingredients to make the processed cheese smooth. It’s a real food that somehow got a weird urban legend bad rep for being a fake food. Maybe it’s because of the “Cheese food” label that has to be used in the US. http://en.wikipedia.org/wiki/Processed_cheese

So again, for people who write in all CAPS, processed cheese is a real food, pop rocks and soda do not make your stomach explode, and the UN is not trying to create a one world government.

By: Cheeso McNasty

Cheeso McNasty — Tue, 24 Feb 2009 14:35:32 +0000

No matter what VP of Marketing or any other cretin says, Kraft Singles have absolutely NOTHING on REAL FREAKING CHEESE.

By: shatraw

shatraw — Fri, 19 Oct 2007 15:49:58 +0000

all right, back up the love wagon, eick. this is your change to put on trial someone whose company poisons millions of american children every year with it’s “pasteurized prepared cheese product” — which is what actually appears on the kraft singles wrapper. they can’t even call it CHEESE anymore, just like Spam is a canned meat product. something that, per serving, contains 2.5 grams of saturated fat, shamelessly contributing to the epidemic of fat kids (and parents) in this country. (to which the canned response “zero trans fat” will fall and mean nothing.) She also works for Kraft, owned by Altria, a company that both owns Philip Morris and up until recently, donated heavily to the arts. So interpret THAT information as you see fit. Personally, I like cigarettes… RJ REYNOLDS CIGARETTES! Boo this woman!

so, jane who is just doing her job, before you come back and insist to me the Kraft Singles are chock full of calcium and part of a healthy diety, jam it. There is no evidence you can provide to me that would convince me that the makers of Velveeta and Kraft SIngles have anything but profits in mind, and that the whole “health” packaging is nothing more than a marketing ploy. or a least a transparent attempt to look like you give a damn, in a day and age when unprocessed and organic products are not only an alternative for savvy shoppers, but creating a heavy market share themselves.

i pray i do not live to the day i see “Kraft Singles Organic” even though i know it’s already in development… possibly even test markets around the country.

love,

shatraw

By: Eick

Eick — Fri, 19 Oct 2007 14:05:51 +0000

Hey Jane,

Welcome to So Good. It’s nice to have you as a reader even if our taste in cheese may be different.

By: hilkster

hilkster — Fri, 19 Oct 2007 13:59:54 +0000

Yes, it’s me!

I commented on your blog to let you and your readers know MySpace Friends would begin appearing when the contest officially kicked off. I should have let you know my full name and position at Kraft. Obviously, I am passionate about the Kraft Singles brand and excited about the relationship we developed with MySpace.

We do read blogs and are interested in what people have to say. I am sure sorry you do not like American cheese.

I’ll make sure to disclose my name (not just my nickname) when commenting in the future.

Jane Hilk
Kraft Foods

By: Eick

Eick — Fri, 19 Oct 2007 13:48:09 +0000

Hey Fun,

Nothing? How about shredded mozzarella or regular cheddar? Or some Montery Jack? Also an apple slice? Yuk. Apple and cheese is money, but you need to get some sharp cheddar on that shit.

Then again, you are the friend of mine with the narrowest, most revolting taste in food i know, who loves everything as processed and artificially flavored as possible, so this isn’t shocking news.

By: fun

fun — Fri, 19 Oct 2007 05:56:29 +0000

nevertheless, nothing goes better with scrambled eggs than kraft singles. or on an apple slice.

also i’m willing to bet the hilkster is fucking hot.

By: shatraw

shatraw — Wed, 17 Oct 2007 23:05:24 +0000

as if marketing hadn’t gotten stupid enough, along came the internet to make it not only stupider, more less expensive.

not that TV is doing any better: i tried to sit through an episode of “queer eye…” last night and i found it impossible. that show has devolved into a series of shameless plugs for everything from balloon stores to gateway computers. i mean, i get it, they donate shit and get on the show and publicity and all that. but at this point, it’s nearly impossible to watch.

just imagine how terrible it will get if the TV writers strike. there’ll be more god awful reality programming than you can shake a stick at.

although, that’s probably great for you “top chef” disciples.