Comments on: Kraft Foods STILL Has No Friends http://www.sogoodblog.com/2007/10/15/kraft-foods-still-has-no-friends/ An absurd look at the world of food Fri, 19 Mar 2010 18:38:22 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Happy Sandwich: Is Kraft VP of Marketing Talking Up Kraft Singles on So Good? | So Good http://www.sogoodblog.com/2007/10/15/kraft-foods-still-has-no-friends/comment-page-1/#comment-569 Happy Sandwich: Is Kraft VP of Marketing Talking Up Kraft Singles on So Good? | So Good Sun, 21 Oct 2007 00:11:57 +0000 http://www.sogoodblog.com/2007/10/15/kraft-foods-still-has-no-friends/#comment-569 [...] a huge hat tip to So Good reader Ruca Bangs, whose investigative skills made this post possible. His comment on my last post about Kraft Foods having no friends on MySpace is chock full of deliciousness and the basis for [...] [...] a huge hat tip to So Good reader Ruca Bangs, whose investigative skills made this post possible. His comment on my last post about Kraft Foods having no friends on MySpace is chock full of deliciousness and the basis for [...]

]]> By: The Plot Thickens: Is Kraft VP of Marketing Talking Up Kraft Singles on So Good? | So Good http://www.sogoodblog.com/2007/10/15/kraft-foods-still-has-no-friends/comment-page-1/#comment-503 The Plot Thickens: Is Kraft VP of Marketing Talking Up Kraft Singles on So Good? | So Good Wed, 17 Oct 2007 22:50:59 +0000 http://www.sogoodblog.com/2007/10/15/kraft-foods-still-has-no-friends/#comment-503 [...] a huge hat tip to So Good reader Ruca Bangs, whose investigative skills made this post possible. His comment on my last post about Kraft Foods having no friends on MySpace is chock full of deliciousness and the basis for [...] [...] a huge hat tip to So Good reader Ruca Bangs, whose investigative skills made this post possible. His comment on my last post about Kraft Foods having no friends on MySpace is chock full of deliciousness and the basis for [...]

]]> By: Ruca Bangs http://www.sogoodblog.com/2007/10/15/kraft-foods-still-has-no-friends/comment-page-1/#comment-498 Ruca Bangs Wed, 17 Oct 2007 20:01:13 +0000 http://www.sogoodblog.com/2007/10/15/kraft-foods-still-has-no-friends/#comment-498 And the plot thickens! So, every day in my e-mail, I get the latest in media news from mediabistro.com, who send out excellent newsletters summing up the major stories of the day and updates from their featured blogs. Today, this press release came down the pipeline. http://mbreleases.wordpress.com/2007/10/16/grilled-cheese-commercials-and-50000/ This article makes me happy that Kraft has no friends, not only because it seems like a really lame promotion, but also that its only supporter and defender on sogood, 'hilkster', would appear to be none other then Jane Hilk, vice president of marketing for Cheese & Dairy at Kraft Foods. Doesn't she have an intern or assistant who can scan blogs and leave comments? Maybe this campaign is her brainchild and her job is on the line? A hint for the hilkster, try major marketing maybe? Or build a contest website? Myspace is soooo 3 years ago. Anyways, sogood should keep us updated on the friend-level, any videos submitted, and voting on said videos. For all you myspacers who have a hard-on for KRAFT singles, I implore you to not be friends with KRAFT cheese or submit an entry to this contest. Major companies need to realize that they have to do a little more work to get the coveted 'user-generated-content-buzz' in the post-modern internet/blogsphere universe that we live in, then starting a myspace account and dangling money that will probably never be rewarded because of a lack of friends to vote and submissions to vote on. Hilkster, the ball is in your court. Prove me wrong. Sogood, I am now lobbying to be an official reporter, and therefore should be put on the sogood payroll. I expect one meatball sub in the mail every wednesday. And the plot thickens!

So, every day in my e-mail, I get the latest in media news from mediabistro.com, who send out excellent newsletters summing up the major stories of the day and updates from their featured blogs. Today, this press release came down the pipeline.

http://mbreleases.wordpress.com/2007/10/16/grilled-cheese-commercials-and-50000/

This article makes me happy that Kraft has no friends, not only because it seems like a really lame promotion, but also that its only supporter and defender on sogood, ‘hilkster’, would appear to be none other then Jane Hilk, vice president of marketing for Cheese & Dairy at Kraft Foods. Doesn’t she have an intern or assistant who can scan blogs and leave comments? Maybe this campaign is her brainchild and her job is on the line?

A hint for the hilkster, try major marketing maybe? Or build a contest website? Myspace is soooo 3 years ago.

Anyways, sogood should keep us updated on the friend-level, any videos submitted, and voting on said videos. For all you myspacers who have a hard-on for KRAFT singles, I implore you to not be friends with KRAFT cheese or submit an entry to this contest. Major companies need to realize that they have to do a little more work to get the coveted ‘user-generated-content-buzz’ in the post-modern internet/blogsphere universe that we live in, then starting a myspace account and dangling money that will probably never be rewarded because of a lack of friends to vote and submissions to vote on.

Hilkster, the ball is in your court. Prove me wrong.

Sogood, I am now lobbying to be an official reporter, and therefore should be put on the sogood payroll. I expect one meatball sub in the mail every wednesday.

]]>